Information
Go-to sources
Information is everywhere. Where do you find yours?
We conducted a survey among 15–24 and 40+ year-olds across 21 countries to explore how childhood is changing.
Read more about the surveyAnswer the question above to learn more about the changing nature of childhood.
Return to the question% who use digital sources
15-24 year-olds
69%
On average, 69% of 15-24 year-olds use digital sources…
…compared to 32% of 40+ year-olds
% who use different sources to get information
69%
25%
digital sourcestraditional sources
There's a huge contrast in the use of digital sources and traditional sources between young and older generations.
more 15-24 year-olds use digital sourcesmore 40+ year-olds use digital sources
That's true everywhere we surveyed, in countries of all regions and income levels.
While the pattern is the same everywhere, the generational gap is much wider in some countries such as France…
Germany…
…and Brazil.
The gap is much narrower in countries such as Zimbabwe…
Cameroon…
…and India.